quote :
Incredibly, both men and women were even more likely to do the opposite - when viewing images of sexually interested women, men mistakenly called 38 percent of the images "friendly." Once again, women weren't that far behind, mistaking 32 percent of the sexual interest cues for friendliness.
So far, comments have concentrated on people mistaking "friendly" cues for sexual cues. And that error only involved about 10% of the cues presented in the study.
But, the people in the study (both men and women) also made the opposite error -- that of
not recognizing sexual cues, deeming them only "friendly," over one third of the time.
So, it seems that people lose out on a lot of possible sex by misreading many favorable cues.
Or, were the researchers themselves possibly unclear on what constitute "friendly" cues as opposed to sexual ones?